Case Study: Accelerating Market Entry for a Premium EV Charging Ecosystem
Executive Summary
A national provider of domestic Electric Vehicle (EV) chargers, operating in a highly competitive and fast-evolving sector, faced the critical challenge of launching a technically complex product - bespoke hardware integrated with a complete software ecosystem - under severe capital and timeline constraints.
Softy partnered with the provider to architect and build the entire greenfield platform from scratch. This full-stack solution delivered the consumer mobile app, the administration portal, and the scalable AWS cloud infrastructure ahead of schedule. By ensuring technical quality and rapid market entry, the project established the business and immediately began driving customer acquisition and retention.
| Category | Detail |
|---|---|
| Client Type | A National Provider of Domestic EV Chargers |
| Project Type | Greenfield (New product ecosystem build) |
| Technology Stack | AWS, IoT, Typescript, React, Node.js |
| Service Pillar | Smart Product & IoT Ecosystem Development |
The Challenge: Building Complexity with Speed and Quality
The client was launching into a nascent, high-reputation sector where reliability is paramount. The primary challenges centred on integrating bespoke hardware with complex real-time software while managing constraints typical of an early-stage business:
- Ecosystem Integration
The product required seamless, real-time communication between the bespoke EV charging hardware, a scalable cloud platform, and the consumer mobile application, all while adhering to global EV charging standards and protocols.
- Time and Capital Pressure
As an early-stage business, the client needed the shortest possible time to market to start revenue generation, but the technical complexity and capital limitations restricted fast, high-quality delivery.
- B2C Reputation
The success of the business hinged on providing a reliable, top-of-the-market charging experience, making stability and minimal software issues upon release non-negotiable.
The Softy Solution: Full-Stack Ownership and Scalable Architecture
Softy provided expert understanding in the EV charging sector, integrating the client’s bespoke hardware with AWS IoT cloud services and products. We implemented an Agile approach with a clear Minimum Viable Product (MVP) to guarantee the shortest time to market.
Strategic Architecture and Process Control
The project was executed with an emphasis on technical integrity and transparent project management:
- Scalability Guarantee
Built on AWS, the platform infrastructure and architecture were designed from day one to handle 10X more customers than projected, removing any barriers to their future scaling efforts.
- Risk Control
By defining clear deliverables, corresponding budgets, and phased sign-offs, the client maintained full control over spending throughout the project, mitigating budget overrun risks.
- Accelerated Delivery
Working closely with the client using a phased delivery schedule and strict project management, we ensured the product was ready and functioning ahead of the timeline, accelerating the start of revenue generation.
- IP Protection
We provided comprehensive documentation and guaranteed full intellectual property ownership to ensure seamless long-term maintenance and client security.
Core Platform Capabilities
Softy built the complete, greenfield software ecosystem, covering all touchpoints:
- The Consumer App
A high-quality, cross-platform mobile app (using React/Typescript) for consumers to control their charger and monitor charging history.
- The Administration Portal
A dedicated web portal for the client to manage and monitor the fleet of deployed chargers.
- The Platform Infrastructure
A robust, real-time cloud backbone built on Node.js and AWS IoT services to handle device data and secure communication.
The Impact: Established Business and Enhanced Customer Value
The focused execution and technical quality of the platform successfully delivered a reliable, top-of-the-market charging experience that surpassed customer requirements.
- Market Establishment
The project resulted in establishing the business opportunity by providing a high-quality product that was well-received by customers upon release.
- Increased Retention and Acquisition
Our structured software practices and quality assurance activities led to reduced post-launch issues, which directly improved customer satisfaction, increasing both customer acquisition and retention.
- Operational Savings
The high reliability of the platform and clear customer experience reduced the need for in-person callouts for troubleshooting, resulting in significant cost savings for the client.
- Visible Progress
Real-time dashboard access to project progress and weekly demos ensured visible and clear progress toward completion at all times, securing client confidence throughout the development cycle.
