Senior Engineering Meets Commercial Precision

Our Story: The Partners Behind Softy

Softy is led by Johan and Jonki, a husband-and-wife team whose partnership is built on the belief that software is only as good as the business outcome it creates. We are business partners and best friends who bring a unique "owner-operator" perspective to every project. We understand the pressures our clients face because we are entrepreneurs ourselves. Our background spans far beyond the keyboard; we have owned and operated international firms, managed property investment portfolios, and led large-scale leisure events. This experience in physical business operations means we don't just build features; we build robust commercial assets designed to drive long-term profit and operational efficiency.

Johan: The Architect of Certainty

With over 20 years of experience in high-stakes sectors like medical technology, security engineering, and asset tracking, Johan is the technical heartbeat of Softy.

• The Expertise

  A specialist in C#, JavaScript, and secure cloud architectures with a background in Security Engineering.

• The Professional Edge

  Johan is a "Software Craftsman" dedicated to eliminating technical debt and building "clean" code that lasts

• Outside the Office

  Johan brings his professional discipline into his personal life as an avid scuba diver. Thriving in the calm of the deep sea, he has developed a remarkable ability to remain composed and analytical in high-pressure situations. When not at his workstation, he is usually exploring usiness acquisitions or enjoying a coffee while reading epic fantasy

Jonki: The Driver of Delivery

Jonki ensures that technical excellence translates into a premium client experience. With an extensive background in customer relations and service design, she manages the professional lifecycle of every project.

• The Professional Edge

  A hands-on leader and master multitasker, Jonki ensures quality control, transparent communication, and team wellbeing are never compromised

• Outside the Office

  Jonki is a creative at heart and a dedicated writer, currently working on her own books for teenagers and children. Her passion for storytelling allows her to articulate complex business visions with clarity. This creative precision extends to her work in interior design and home renovation; having managed full property refurbishments, she understands the "bones" of a project. She is also a nature lover and hiker who regularly supports children's charities in Africa.

The Softy Difference

Our approach is designed to eliminate the common risks of software outsourcing: budget creep, technical debt, and loss of intellectual property.

• Fixed-Price Delivery

  We provide financial certainty. By conducting deep technical discovery upfront, we provide fixed quotes that protect your budget from unexpected "scope creep."

• 100% IP Ownership

  We believe the code we build for you is your asset. You retain full ownership of the intellectual property and all source code from day one

• Zero Technical Debt

  Led by Johan’s 20 years of systems engineering, we focus on "clean" code and scalable architecture that won't require a costly rebuild in the future

• UK-Based Accountability

  We are a UK-registered firm. You have direct access to the founders and our senior team, ensuring transparent communication and local accountability

• Owner-Operator Mindset

  Because we have managed physical businesses and property portfolios, we understand ROI. We build solutions that solve operational headaches and drive profit

Engineering Solutions Across Complex Sectors

Explore how our senior-led team applies bespoke engineering to your specific industry challenges

• Custom Software Development: Engineering robust systems tailored to your unique business logic
• Equipment & Asset Tracking: Bridging the gap between physical assets and digital certainty.
• MVP for Startups: Building investor-ready platforms on a foundation of scalable code
• IoT Ecosystems: End-to-end development from device firmware to secure cloud ingestion.

Ready to Solve Your Technical Challenges?

Whether you are looking to displace a limiting off-the-shelf system, build a complex IoT ecosystem, or launch a scalable platform, we are here to help. Let’s discuss your requirements and how our senior-led, fixed-price approach can provide the technical certainty your business needs