About Softy Ltd — Managed Website Partner for UK Businesses
Led by founders who build and manage your website directly — not handed off to an agency.
Our Story: The Partners Behind Softy
Softy is led by Johan and Jonki, a husband-and-wife team who run this business hands-on — no junior staff, no outsourcing, no agency hand-offs. When you deal with Softy, you're dealing directly with the people responsible for your website.
Johan: The Architect of Certainty
With over 20 years of experience in high-stakes sectors like medical technology, security engineering, and asset tracking, Johan is the technical heartbeat of Softy.
- The Expertise
A specialist in C#, JavaScript, and secure cloud architectures with a background in Security Engineering.
- The Professional Edge
Johan is a "Software Craftsman" dedicated to eliminating technical debt and building "clean" code that lasts
- Outside the Office
Johan brings his professional discipline into his personal life as an avid scuba diver. Thriving in the calm of the deep sea, he has developed a remarkable ability to remain composed and analytical in high-pressure situations. When not at his workstation, he is usually exploring business acquisitions or enjoying a coffee while reading epic fantasy
Jonki: The Driver of Delivery
Jonki ensures that technical excellence translates into a premium client experience. With an extensive background in customer relations and service design, she manages the professional lifecycle of every project.
- The Professional Edge
A hands-on leader and master multitasker, Jonki ensures quality control, transparent communication, and team wellbeing are never compromised
- Outside the Office
Jonki is a creative at heart and a dedicated writer, currently working on her own books for teenagers and children. Her passion for storytelling allows her to articulate complex business visions with clarity. This creative precision extends to her work in interior design and home renovation. She is also a nature lover and hiker who regularly supports children's charities in Africa.
The Softy Difference
Our approach is designed to eliminate the common risks of DIY builders and one-off web designers: neglect, lock-in, and unclear ongoing costs.
- Fixed Monthly Price
We provide financial certainty. One fixed monthly fee covers your website, hosting, and support — no hourly rates, no surprise invoices
- Your Domain, Your Name
Your domain is registered in your name, not ours, from day one. You're never locked into a provider holding your online identity hostage
- Actually Kept Up to Date
Your site doesn't get built once and abandoned. We keep it current, secure, and working as your business changes
- UK-Based Accountability
We are a UK-registered firm. You have direct access to the founders and our senior team, ensuring transparent communication and local accountability
- Owner-Operator Mindset
We think like business owners, not vendors — we understand what a website actually needs to do for a business: attract the right customers and make it easy for them to get in touch
What We Do
Explore our services for established UK businesses
Ready for a Website That's Actually Looked After?
Whether your current site is years out of date or you've never had one, we handle design, hosting, domain management, security, and ongoing support for one fixed monthly price. Let's discuss what your business needs
