Free Website Audit
Find out how many people search for what you do in your area, which businesses they find instead of you, and what stops the ones who do find you from getting in touch. It's free, it's in plain English, and there's no sales call.
- 1Tell us your website address and where to send the report.
- 2We run 46 checks on your website, your Google listing, and the businesses you're up against.
- 3Your report arrives by email, starting with what matters most to your customers.
About 600 people a month search for boiler servicing in your town. Your business appears in Google's map results or top ten for none of those searches. The business shown most often instead has 4.9 stars from 320 Google reviews, and advertisers pay Google about £8 each time someone clicks an ad for that search.
An illustrative example. Your report uses your own services, towns and figures.
Why is this free? It's the quickest way to show you how we work. If the report's useful, you'll remember us.
What you'll find out
Being found
How many people search for each of your services in each town you cover, and whether they find you on Google Maps, in Google search, and when they ask ChatGPT to recommend someone. Where they don't, you'll see which businesses they find instead.
Being trusted
How your Google reviews, photos and posts, and your website, look next to the businesses at the top of the map. That's the comparison your customers make before they call.
Getting in touch
Whether someone on a phone can see what you do and call in one tap, whether your enquiry form works, and whether email sent to the address on your site actually arrives.
Kept safe and looked after
Signs your site has been hacked, website software with known security holes, when your domain needs renewing, and whether your cookies follow UK law.
Knowing what's working
Whether you can see how many people visit your site and how they found it.
See all 46 checks
Being found
How many local searches find you
How many people a month search for your services in your towns, and how many of those searches show you near the top.
Where you appear on Google Maps
Your place on the map for your own services and towns, and the businesses shown above you, with their ratings and reviews.
Where you appear in Google search
Where your website shows in the normal results for the jobs and places you cover.
Whether ChatGPT recommends you
Who ChatGPT names when someone asks it to recommend a business like yours in your town.
Whether you're on the "best of" lists
Whether you appear on the directory and "best of" pages Google shows when someone looks for the best business like yours nearby.
Your Google listing next to the top businesses
Your photos, services, opening hours and posts beside those of the businesses at the top of the map.
Your Google listing
Your rating, reviews and details as customers see them on Google.
A page for each job and area
Whether each job and town you cover has a page of its own, so a search for it has something to find.
The questions your customers ask Google
What people searching for your services also ask, and whether your site answers it.
Who Google's AI answers quote
Which businesses' websites Google quotes when it answers your customers' questions.
Searching for you by name
Whether your website comes first when someone who was recommended you searches your name.
New articles on your site
Whether your site still publishes anything new for people and Google to find.
How your site is described in Google
The title, description and headings Google uses to show your site in its results.
Your details, written for GoogleStructured data (schema.org)
Whether your address, phone number and opening hours are spelled out for Google to read directly.
Nothing keeping you out of Google
Whether a leftover setting tells Google not to list your site.
Google shows your homepage, not another addressCanonical tag
Whether your homepage points Google at itself rather than at another page or website.
AI assistants can read your site
Whether ChatGPT, Perplexity and Claude are allowed to read your site, since they can't recommend what they can't read.
How fast your site loads on a phone
Google's own speed and ease-of-use scores for your homepage, as a phone visitor gets it.
Being trusted
Your Google reviews over the last year
How many new reviews you get and how often you reply, next to the businesses at the top of the map.
Your website next to the top businesses
Whether theirs shows reviews, a call button and a page for each job where yours doesn't.
What your customers say, on your site
Whether visitors can see reviews or testimonials before deciding to get in touch.
Proof of your real, recent work
Whether your site shows your own photos, jobs and team rather than stock images.
What customers in your trade look for
Whether your homepage covers what people choosing a business like yours expect to see, such as qualifications and the areas you cover.
Trade review sites
Whether you are listed on the sites people use to choose a tradesperson, such as Checkatrade.
Matching contact details
Whether the phone number, address and website link on your Google listing match your site.
Whether your site looks current
A judgement on whether the design looks up to date, with the reasons, since first impressions form in seconds.
Built for phones and current browsers
Whether the site is set up for phones and shares properly when someone sends a link.
Small signs of an established business
Whether your contact email and the year in your footer make the business look current.
Links that lead nowhere
Whether any link on your homepage hits a dead end.
Photos that slow your site down
Whether oversized photos make the site slow on a phone.
Getting in touch
Your first screen on a phone
Whether a phone visitor sees what you do, where, and a button to call or get in touch before scrolling.
Your site on a phone
Whether it fits the screen, with text big enough to read and buttons easy to tap.
Ways to reach you
Whether visitors can call, email or enquire from your homepage, and find you on social media.
Sending you an enquiry
Whether someone who can't call right now can still get in touch, with a short form that actually sends.
Email reaching you
Whether the email address on your site can actually receive mail.
Answers before they call
Whether the questions customers usually ask are answered on your site.
Kept safe and looked after
Signs your site has been hacked
Whether Google lists your site as unsafe, or spam has been added to it or shows up under your name.
Weak spots attackers look for
Old website software with known security holes, private files left reachable, and server details on show.
Your web address renewal
When your domain is due for renewal, since a lapsed domain takes your website and email offline.
Fake emails in your nameSPF · DKIM · DMARC
Whether scammers could send emails that look like they come from your business.
Cookies and your privacy notice
Whether advertising cookies wait for visitors to agree, as UK law requires, and whether you link to a privacy notice.
A secure connectionSSL/TLS & security headers
Whether your site's connection is properly encrypted and protected against common attacks.
"Not secure" warnings
Whether anything on your site would make visitors' browsers show a warning.
Protection against fake copies of your siteDNSSEC
An extra layer that stops visitors being sent to a fake copy of your site.
Housekeeping
Secure redirects, proper "page not found" responses and link previews when your site is shared.
Knowing what's working
Counting your visitors
Whether your site records how many people visit and where they come from, so you can tell whether it brings in work.